W@W Videofest: Veluz by Threelogy

Watching Threelogy’s film on Veluz and her staff for the 2015 WaW Videofest, I couldn’t figure out whether to cry or laugh or do both at the same time. How can a film be hilarious and moving at the same time? Only one team can pull off this insanely profound narrative on wedding gown designer star, Veluz, Threelogy.

Their film on Veluz for the recently concluded 2015 W@W Videofest proves once more the creative insanity of Bong, CJ and Jon. The Three Stooges of the Philippine wedding world they truly are.

Threelogy and Veluz have long been friends, having worked on countless weddings for the past 11 years. Outside of the wedding scene, Veluz is still their go-to designer, says Bong Sare, 1/3 guy of Threelogy. It’s not surprising then that the trio has established a high level of familiarity with the uber super staff of Veluz.

And it shows in the video. The video trio effortlessly coaxes personal memories from Veluz’s team and brings to light the love that abounds in this little busy workshop somewhere in Manila.

Threelogy’s film for the 2015 WaW Videofest centers on the amazing team behind the Veluz brand. Practically closing down the shop for one day, Threelogy set about to capture the inside scoop of Veluz as Boss. What comes out in the process is much more than what ace videographers set out to capture.

Bong himself muses on one particular sharing of Veluz’s staff, Sharon. He says, “I knew that Veluz is generous but that opinion has greatly increased after listening to one of her personnel share how much Veluz has helped her.”

The success of Veluz as a gown designer has long been the subject of admiration of people in and out of the wedding industry. But listening to the personal testimonies of her staff on camera, the people behind Veluz, the person and the brand, brings our high regard for her several notches up. What stands out in this hysterically funny and tearful film is the depth of Veluz’s heart. She cares deeply for her staff just as much as they care for her.

No wonder then that blessings come in boatloads for this Wonder Lady. Here’s Threelogy’s 2015 W@W Videofest film on Veluz. Bring out the tissues. You’ll need ‘em. Watch. Laugh. Cry.

Head over to their blog and read their thoughts on the vid too.
https://vimeo.com/128388236