{"id":10640,"date":"2015-05-27T09:00:04","date_gmt":"2015-05-27T01:00:04","guid":{"rendered":"http:\/\/weddingsatwork.com\/?p=10640"},"modified":"2015-06-08T14:27:27","modified_gmt":"2015-06-08T06:27:27","slug":"ww-videofest-veluz-by-ian-cruz","status":"publish","type":"post","link":"https:\/\/weddingsatwork.com\/ww-videofest-veluz-by-ian-cruz\/","title":{"rendered":"W@W Videofest: Veluz by Ian Cruz"},"content":{"rendered":"

No matter how great the admiration of the public is of an artist\u2019s work, it does not carry as much weight as the opinions of her peers. With friends an artist finds her hardest critics or her most loyal fans. While true that brides here and abroad rave about her gorgeous designs, we still can\u2019t help but ponder on what Veluz<\/a>\u2019s colleagues in the wedding industry think of her.<\/p>\n

Ian Cruz<\/a>, a long-time W@W Videofest contributor, gathered 16\u00a0of Veluz\u2019s closest friends in the business sans the designer, set them up in a studio with instructions to share their guiltless opinion of Veluz. Imagine a dinner get-together of several friends with the singular purpose of shamelessly talking about the one person who\u2019s not in the room. Something like the \u201cGossip Girls and Guys of the Wedding Biz\u201d kind-of-episode.<\/p>\n

Ian\u2019s goal as the film\u2019s director was to capture the spontaneity and honesty of a \u201cbarkada\u2019s kwentuhan.\u201d To achieve this he set up several cameras around the groupie and clipped mics on each person so that no remark could escape. What happened next resulted in more than 2 hours of juicy material that had to be crammed into 15 short minutes.<\/p>\n

Ian has been in the industry 11 years in total, counting his years as a member of Bob Nicolas\u2019 team before putting up his own in 2009. Like most wedding videographers, Ian has long admired Veluz but from a safe distance. For Ian her reputation as a sought-after designer preceded her and made her seem unreachable. After the shoot, his impression of Veluz was forever changed. From listening to her friends talk about her with so much respect and working with her up close and personal, Ian<\/a> learned that Veluz is all humble and real. In his words, \u201cshe lets her brand speak for itself but she doesn\u2019t let any of her success get into her head\u201d.<\/p>\n

Insider views on Veluz abound in this film. So abandon all pretense and give in to the craving to eavesdrop. The 2015 W@W Videofest proudly brings you \u201cLove for Veluz, One Superb Designer and Friend\u201d by Ian Cruz.<\/p>\n

https:\/\/vimeo.com\/128738291<\/a><\/p>\n

Behind the scenes:
\n\"ian<\/a><\/p>\n

\"ian<\/a><\/p>\n

\"ian<\/a><\/p>\n

\"ian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No matter how great the admiration of the public is of an artist\u2019s work, it does not carry as much weight as the opinions of her peers. With friends an artist finds her hardest critics or her most loyal fans. While true that brides here and abroad rave about her gorgeous designs, we still can\u2019t […]<\/p>\n","protected":false},"author":11,"featured_media":10575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,50,86],"tags":[],"class_list":["post-10640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-waw-videofest","category-whats-new"],"_links":{"self":[{"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/posts\/10640"}],"collection":[{"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/comments?post=10640"}],"version-history":[{"count":0,"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/posts\/10640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/media\/10575"}],"wp:attachment":[{"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/media?parent=10640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/categories?post=10640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weddingsatwork.com\/wp-json\/wp\/v2\/tags?post=10640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}