The New W@W Logo

We’ve been itching to do some tweaking on the W@W logo for some time now. When the project to revamp the W@W site came about, the timing couldn’t be more perfect for a logo makeover.

The W@W logo has become a familiar emblem of our community. We didn’t really want to do drastic changes with it. We still wanted the old but also wanted it new. We just needed to find that one perfect something that says everything about W@W’s past, present and future. We toyed with images, colors, more color combinations until we asked “What is W@W.”

W@W is community, friendship, bond, love, camaraderie. A sense of belonging.

In a word: connectivity. This word sums it up: people and technology.

The W@W logo is all that – a couple’s dream of the perfect wedding and the work that is needed to achieve that. The @ symbol is for internet technology that connects the people to each other wherever they may be on this planet and allows people to share ideas without boundaries.

As for the color blue, in any wedding you need something blue.

Putting it all together: W connects to W via the @ in one fluid, solid stroke.

Connected.
Together.
Old yet new.
And something blue.

All W@W.